Techpreneurs can live by the Board, and unfortunately can die by the Board. Forming a Board of Directors (BoD), like so many other aspects of early-stage corporate strategy, can serve as a force multiplier for the techpreneur, can be neutral (equals no value), or can be a tremendous liability. So take the time and effort to do it right.

Over the past decade, the two most powerful marketing platforms in the history of advertising have been created: Search Engine Keyword Marketing and Social Network Advertising. With each, you can track your return on your ad spend down to the penny, meaning no more wasted ad spend.

Well, these days my eyebrows need trimming, I’m feeling my age, and I just feel like being a grumpy, old man and really teeing off on a product and a business model that have made my life a little less fun this week. So, here goes with mostly full attribution to Andy Rooney.

While Internet retail sounds sexy, it’s not… it’s a lot of hard work. We actually have to stock and ship everything from welding jackets to Landau scrubs to breast pumps and everything in between.