The INOV8 blog tracks the latest news and trends in technology and innovation throughout the world
Is this a social bubble that will go down in flames like it was 2001 all over again?
For example, with enough data, a company could predict with 90 percent certainty where a user will be at a specific time in the future.
The buzz at this year’s South by Southwest (SXSW) interactive conference and festival, the conference for emerging technology, was all about location-based services, which are relatively new applications in the social media space.
Social media would seem to go hand-in-hand with innovators. Services such as Facebook and Twitter can drive traffic, jump start marketing efforts, build name recognition…but does the hype outpace the reality?
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